{"id":3006,"date":"2025-06-04T15:52:01","date_gmt":"2025-06-04T08:52:01","guid":{"rendered":"https:\/\/www.esg-asia.net\/en\/?p=3006"},"modified":"2025-06-05T01:36:07","modified_gmt":"2025-06-04T18:36:07","slug":"kto-and-ktc-tap-thai-fit-trend-with-unique-korea-experience-yours-campaign","status":"publish","type":"post","link":"https:\/\/www.esg-asia.net\/en\/kto-and-ktc-tap-thai-fit-trend-with-unique-korea-experience-yours-campaign\/","title":{"rendered":"KTO and KTC Tap Thai FIT Trend with Unique Korea, Experience Yours Campaign"},"content":{"rendered":"
\n

\u00bb KTO and KTC Tap Thai FIT Trend with \u201cUnique Korea, Experience Yours\u201d Campaign<\/span> Targeting Thai free independent travelers with two-city promos and curated <\/span>experiences<\/span><\/span><\/h3>\n<\/blockquote>\n

<\/p>\n

The Korea Tourism Organization (KTO), in collaboration with <\/span>Krungthai<\/span>Card Public Company Limited (KTC), has launched the \u201cUnique Korea, Experience Yours\u201d campaign, responding to a growing surge in Thai travelers opting for free independent travel (FIT). Over 82% of Thai visitors to Korea now design their own itineraries, seeking authentic and personalized experiences beyond Seoul.<\/span><\/p>\n

The campaign promotes lesser-known destinations such as Busan, Jeju, Daegu, and Ulsan, and offers short-term experiential courses tied to Korean culture. KTC cardmembers benefit from exclusive offers including a \u201c2 Cities, 1 Fare\u201d flight promotion and customizable D.I.Y. experience packages.<\/span><\/p>\n

In 2024, 323,000 Thai tourists visited Korea. \u201cThai travelers are looking for more than just sightseeing \u2014 they want real, immersive experiences that reflect their personal interests,\u201d said Mrs. Kim Sehee, Deputy Director of KTO Thailand. \u201cWhether it\u2019s K-pop concerts, drama filming locations, beauty clinics, or regional food trails, Korea offers unmatched variety.\u201d<\/span><\/p>\n

Ms. <\/span>Arinchaya<\/span> Lertwattanachai<\/span>, Marketing Manager of KTO Thailand, noted that the partnership with KTC supports deeper cultural engagement. \u201cThis campaign reflects the evolving mindset of younger travelers \u2014 flexible, experience-driven, and digitally savvy.\u201d<\/span><\/p>\n

Asst. Prof. Dr. Kamon Busaban of Chulalongkorn University emphasized Korea\u2019s global success in leveraging cultural soft power. \u201cKorean culture isn\u2019t just consumed \u2014 it\u2019s experienced. Tourism, education, and pop culture work in tandem, creating real economic impact.\u201d<\/span><\/p>\n

“KTC, a long-time exclusive credit card partner of KTO in Thailand, reports strong growth in spending by cardmembers traveling to South Korea. ‘From Jan – Apr 2025, our members\u2019 spending in South Korea surged<\/span> –<\/span> particularly in the health <\/span>& <\/span>beauty, with aesthetic clinics leading the trend.’ <\/span><\/p>\n

In addition, the category of leading retailers specializing in health and beauty products saw growth across all key metrics\u2014spending volume, number of cardmembers, and transaction frequency\u2014with year-over-year growth exceeding 100% compared to the same period in 2024,” said Miss <\/span>Varitta<\/span> Phatanarajta<\/span>, Head of Credit Card Marketing at KTC.<\/span><\/p>\n

Exclusive Offers for KTC Cardmembers (May 15 \u2013 Dec 10, 2025)<\/span><\/h4>\n
\u2022 <\/span>Flight Promo: Buy a Korean Air round-trip (Bangkok\u2013Seoul) and get a free domestic ticket (Busan, Jeju, Daegu, or Ulsan) \u2013 limited to 50 redemptions.<\/span><\/div>\n
\u2022 <\/span>Alternative Airlines: Receive THB 4,000 off a domestic flight when booking international routes via Thai Airways or Asiana.<\/span><\/div>\n
\u2022 <\/span>2-City Travel Packages (4D3N):<\/span>
\n<\/span>\u2003<\/span>– Seoul\u2013Busan from THB 24,700<\/span>
\n<\/span>\u2003<\/span>– Seoul\u2013Jeju from THB 26,650<\/span>
\n<\/span>\u2003<\/span>Includes Korean Air flights + 3-night hotel stay \u2014 limited to 100 redemptions.<\/span><\/div>\n
\u2022 <\/span>D.I.Y. Travel Package \u2013 THB 3,999:<\/span>
\n<\/span>\u2003<\/span>Choose 2 activities in Seoul, Busan, or Jeju \u2014 options include color analysis, K-cooking class, spa experience, local market tour, Sky Capsule ride, etc. \"\"<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00bb KTO and KTC Tap Thai FIT Trend with \u201cUnique Korea, Experience Yours\u201d Campaign Targeting…<\/p>\n","protected":false},"author":2,"featured_media":3007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,32,11],"tags":[76,75],"class_list":["post-3006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-marketing","category-tourism","tag-ktc","tag-kto"],"_links":{"self":[{"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/posts\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":1,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/posts\/3006\/revisions"}],"predecessor-version":[{"id":3008,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/posts\/3006\/revisions\/3008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/media\/3007"}],"wp:attachment":[{"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/media?parent=3006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/categories?post=3006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esg-asia.net\/en\/wp-json\/wp\/v2\/tags?post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}