{"id":2987,"date":"2025-05-30T13:23:04","date_gmt":"2025-05-30T06:23:04","guid":{"rendered":"https:\/\/www.esg-asia.net\/en\/?p=2987"},"modified":"2025-06-04T13:34:03","modified_gmt":"2025-06-04T06:34:03","slug":"central-pattana-residence-launches-new-project-baan-nirada-chaengwattana-chaiyaphruek","status":"publish","type":"post","link":"https:\/\/www.esg-asia.net\/en\/central-pattana-residence-launches-new-project-baan-nirada-chaengwattana-chaiyaphruek\/","title":{"rendered":"Central Pattana Residence launches new project BAAN NIRADA Chaengwattana\u2013Chaiyaphruek"},"content":{"rendered":"
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\u00bb <\/span>Central Pattana Residence continues its growth with new project launches worth a total of 16 billion baht, unveiling \u201cBAAN NIRADA Chaengwattana\u2013Chaiyaphruek\u201d and showcasing its successful housing and condominium brands.<\/span><\/h3>\n<\/blockquote>\n

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Central Pattana plc<\/span><\/a>, Thailand\u2019s No.1 sustainable real estate developer, under the vision \u201cImagining better futures for all,\u201d <\/i>and the developer behind Central shopping centres, residences, office buildings, and hotels nationwide, has announced that Central Pattana Residence has continued to grow steadily over the past 10 years. It is now one of the company\u2019s core businesses, reinforcing Central Pattana\u2019s Retail-Led Mixed-Use Development model.<\/b> <\/i><\/b><\/p>\n

In 2025, the company will launch 9 new residential projects, both low-rise and high-rise, with a total value of 16 billion baht,<\/b> led by the new luxury housing development \u201cBAAN NIRADA Chaengwattana\u2013Chaiyaphruek<\/b>\u201d, located in an expanding urban area to meet rising demand for upscale living.<\/p>\n

The company also plans to launch super premium housing and condominium <\/b>projects within the Central Krabi mixed-use development, and build on this success with the upcoming launch of PHYLL Phuket 2 condominium, aligning with the expansion of Central Phuket\u2019s Luxury Zone.<\/p>\n

Don\u2019t miss the year\u2019s biggest Better Deal offers at the IMAGINING BETTER LIVING<\/b> event, from 29 May \u2013 1 June 2025 at centralwOrld, Central Court, 1st floor.<\/p>\n

Ms. Wallaya Chirathivat,<\/b> President & CEO of Central Pattana Plc.,<\/b> stated: \u201cCentral Pattana Residence continues to develop quality residential projects, backed by our expertise as a top national developer. By the end of 2025, we will have a total of<\/b> 51 residential projects<\/b> across 21 provinces<\/b> nationwide.<\/b><\/p>\n

Our expansion focuses on three key areas: 1) Bangkok; 2) Well-known Tourist destinations such as Phuket, Rayong, and Surat Thani, including new project launches alongside the Central Krabi shopping centre by the end of this year; and 3) High-potential cities like Chonburi, Khon Kaen, Nakhon Sawan, and Hat Yai.<\/p>\n

Our core strategy remains developing residential projects alongside our shopping centres under the<\/b> Retail-Led Mixed-Use Development<\/b> model, seamlessly integrating all aspects of modern living. We prioritize construction quality, safety, and after-sales service through Central Pattana\u2019s professional property management team.<\/p>\n

In addition, Central houses are designed to meet the needs of all life stages\u2014from first jobbers to multi-generation families. Today, we are proud to be serving over 10,000 Central Citizen families across the country.\u201d<\/p>\n

Mr. Kree Dejchai, President, Residence of Central Pattana Plc., <\/b>stated, \u201cCentral Pattana\u2019s residential business has been successful in both high-rise and low-rise projects. Our high-rise ESCENT premium-class condominiums, located adjacent or close to Central shopping centres, have received excellent responses nationwide<\/b><\/span>. <\/b>Projects in Nakhon Sawan and Nakhon Pathom were fully sold out during presales, while locations such as Ubon Ratchathani, Nakhon Si Thammarat, and Phuket continue to show strong sales.<\/p>\n

We have also expanded the PHYLL<\/b> super premium class condominium <\/b>brand in Bangkok and key tourist cities. In the low-rise segment, the projects range from Premium to Super Luxury Class, and have also achieved strong success. Three projects expected to be sold out within this year include NIYHAM, BAAN NIRATI Bangna, and BAAN NINYA Kanlapaphruek<\/b>. Additionally, this year marks the launch of a new luxury home project, BAAN NIRADA Chaengwattana\u2013Chaiyaphruek<\/b>.<\/p>\n

For the 2025 plan, the company targets sales of over 7 billion baht, with 9 new residential projects\u2014both low-rise and high-rise\u2014worth a total of 16 billion baht<\/b>, including:<\/p>\n