» PropertyGuru’s Sustainability Report 2024 Charts Progress on Inclusive Listings, Sustainable Living Choices, and Decarbonisation
PropertyGuru Group, Southeast Asia’s leading property technology company today released its Sustainability Report 2024, under its ‘Gurus For Good’ sustainability strategy, reinforcing its ambition to help build more inclusive, climate-resilient cities amid growing urban pressures.
With nearly 63% of the total population of Southeast Asia expected to live in urban areas by 2050, the report outlines how PropertyGuru is leveraging data, digital tools, and strategic partnerships to place sustainability considerations at the heart of the property sector.
With over 32 million property seekers monthly and 50,000 active real estate agents across Singapore, Malaysia, Vietnam and Thailand, the Group delivers innovative solutions and data-driven insights that directly address pressing challenges of the property market.
This year’s report highlights include the introduction of the ‘Everyone Welcome’ feature for rental listings in Singapore to promote inclusive living options, the continued adoption of eco-conscious tools like ‘Green Score’ for residential projects on its marketplace
PropertyGuru Singapore – and the launch of the ‘Sustainable Living’ feature on its Thailand marketplace DDproperty.com. The Group recently launched the ‘Everyone Welcome’ feature on its Malaysia marketplace, PropertyGuru Malaysia.
“The demand for sustainable and inclusive housing is growing, and at PropertyGuru, we’re responding with actionable solutions,” said Cécile Corda, Head of Sustainability, PropertyGuru Group. “By equipping property seekers and real estate stakeholders with the tools to make informed, sustainable choices, we’re helping to build cities that are not only resilient but grounded in principles of inclusivity, driving meaningful change in the housing market.”
The report also highlights the Group’s progress in its decarbonisation journey and commitment to combat climate change.
Turning Sustainability Ambition into Action
A strong commitment to climate action is at the core of the Group’s sustainability efforts. After establishing its Greenhouse gas (GHG) emissions baseline, the Group focused on reducing its Scope 2 emissions. PropertyGuru has achieved net-zero for its direct operations through renewable energy purchases.
The Group has moved to more energy-efficient cloud solutions, recognising that its data infrastructure contributes significantly to energy usage. This shift reduces the carbon footprint of its platforms and further advances its decarbonisation efforts.
Redefining Property Searches with Inclusivity at the Core
Everyone deserves a place to call home. Yet discrimination continues to be a barrier for many property seekers in the rental market. One in four individuals in Singapore has faced racial bias when searching for a rental property. While multiculturalism is widely embraced, unconscious bias and stereotypes still influence rental opportunities, particularly in private housing.
PropertyGuru introduced the ‘Everyone Welcome’ feature on its Singapore marketplace in December 2024 — a tag highlighting rental listings where landlords are open to tenants of all races, genders, religions, and sexual orientations. The initiative supports property seekers with a discrimination-free experience,
while encouraging agents and landlords to embrace diversity and inclusive practices. Today, one in four rental listings on PropertyGuru Singapore are tagged as ‘Everyone Welcome’, making it easier to find diversity-friendly homes.
This is part of PropertyGuru’s broader, ongoing effort to create a fairer property market. In addition to the feature, the Group enforces comprehensive listing creation guidelines, uses a language moderation tool to detect discriminatory content on its marketplace, and provides seekers with a reporting mechanism to flag discrimination.
Through these combined efforts, PropertyGuru is helping to break down barriers and build a more inclusive housing journey where everyone can find a place to call home and feel welcome.
Equipping Property Stakeholders with the Tools to Make Sustainable Choices
Demand for more conscious living grows in Singapore, with 72% of consumers interested in buying sustainable homes and 68% willing to pay a premium for sustainable and eco-friendly features, according to a survey conducted by PropertyGuru in 2024.
At the forefront of embedding sustainability into the property search journey, PropertyGuru launched Green Score in 2021 to help Singapore users easily identify homes with eco-friendly features. Since its introduction, the Green Score has become a trusted indicator of greener choices for 63% of property seekers, empowering more informed and environmentally conscious decisions.
Building on this continued interest from property seekers, PropertyGuru recently introduced a Sustainable Living filter in Thailand to highlight homes with eco-friendly features like solar panels and Electric Vehicle (EV) charging stations. This addresses consumer demand for greener living options: 90% of Thai property seekers are interested in sustainable homes, with 93% willing to pay a premium for them.
Beyond these solutions, PropertyGuru provided data-driven insights—including climate risk analytics and historical disaster information—to help real estate stakeholders navigate future climate risks and future-proof properties, as well as drive the creation of resilient, sustainable cities. 
